Why Your Business Needs Web Video Marketing

Build Your Brand

Plain and simple, video is the most engaging content available creating a multi sensory experience for the viewer. No other advertising medium can trigger an emotional response the way video can. As a result, this makes the greatest impact on your prospects and customers.

Video is also the most effective ways to get your face, voice and brand all over the Internet positioning you as a leader and an expert in your field. When people see you, you become real and this humanizes the experience differentiating you from your competitors by putting a face/voice on your business.

Viewers also get to know you through your videos and if they like and trust you, they will want to do business with you. If you are truly sincere in your desire to help others, your videos will convert like wildfire and unlike traditional forms of advertising your web videos have no expiration date!

What this means is that your videos are out there working for you 24/7, educating your prospects about your product or service even while you sleep.

Web Video is a Growing Mega-Trend

I have three words for you, YouTube, YouTube and YouTube. Why does YouTube matter in social media marketing?

-Over 2 BILLION video views per day (double the prime-time audience of all 3 major US broadcast networks combined)

-Every minute of the day, 24 hours of video content is uploaded to the platform.

-YouTube is also the fastest growing search engine currently ranked #2 in the world only behind Google.

-People go there to look for videos to answer their questions, show them how to do something, or review a product or business.

-YouTube has become more than just a place to park your videos. As a social network, it is a place to build an audience where people subscribe to your channel and come back to watch and learn more about what it is you have to offer.

-Videos are also part of Google’s search engine results which means increased visibility as well as becoming a powerful tool driving traffic back to your website, blog or the site of your choosing.

Engage Your Audience With Content That Provides Value

The first step in creating engaging content is to identify exactly who your audience is. Once you are clear on whom you are targeting, the idea is to create messages that resonate with this audience.

This is your chance to educate the consumer about your product or service focusing on the benefits that your product/service will bring. Keep in mind that consumers are generally looking to solve a problem or address a need while in the research phase prior to making a purchase decision. What you need to do is deliver the solution in order to gain their business.

Your web videos can brand you as an instant expert in your field if you can deliver a compelling message that adds value. By educating the consumer you can improve the quality of their lives. Not only does this include information about what you do, but simple tips or strategies that they can implement as well.

Once you gain a satisfied customer, an engaging and powerful content strategy is to capture a video testimonial that can be shared on your website, blog and/or social media site.

Testimonials are potent forms of social proof. 78% of consumers trust peer recommendations, so sharing your videos on sites such as Facebook and Twitter become the new “word of mouth.” Users of these sites seek and make recommendations for products and services and share their experiences with friends and followers.

Also, it is important to incorporate a call to action within the web video itself. Viewers need to be told what to do so that may mean visiting your website, picking up the phone to call you or even sharing the video with their friends on the social media sites.

In summary, your web videos can help get you found online, are the most dynamic forms of content that engage your audience and can also be shared in follow up campaigns such as e-mail keeping you fresh in the mind of the consumer.

Local Marketing Guru is a Philadelphia Internet Marketing firm that specializes in helping local businesses establish a complete web presence and dominate their niche online.

Self Growth Techniques for Personal Success

What is self growth? It is about shaping yourself to become a better person with solid values, ethics and a well balanced approach to life. It is the process of working on your areas of improvement and turning them into areas of strength and opportunities. Just how can you do that? Here are five simple techniques for starters:

1. Learn from others. Start with your immediate family and closest friends. What are some of their traits that you admire? What have they accomplished that makes you want to be like them? Talk to them and ask them what they did to achieve self growth that led to their professional and personal success. Then check out famous people whose work you admire and read articles on how they got to the top of their profession. Learn as much as you can about their individual techniques and see which ones you can adopt for yourself.

2. Observe admirable people. Look at how they conduct themselves, from the way they walk, talk, sit and generally behave in public. Such refinement can only be a product of effective self growth techniques, which include polishing one’s looks, movements and skill sets to complete the overall package of the person. Look at how they treat others and are treated in turn. You can take a page out of their demeanor to propel yourself towards personal success and professional recognition. This isn’t to say you should mimic their every move; just derive the best practices possible from them that you can employ for your own good.

3. Assess your own attitude. How have you been behaving by your lonesome? Are you a person of integrity – always doing the right thing even when no one is looking? How are you with other people around? Do you exercise kindness and consideration for others, or are you being fueled by your own selfish needs for personal success? Bear in mind that in order to succeed at self growth, you must possess a mature disposition and a kind heart. Aim to be a caring and morally upright person no matter where you go. The universe has a way of rewarding people who treat others well and punishing those who won’t hesitate to trample on the feelings and rights of others.

4. Envision the kind of person you would like to be one day. This is a great self growth exercise that can provide you inspiration on your journey to professional and personal success. Paint a picture of the Ideal You – the kind of individual you wish to become in the future. How do you see yourself in that image? Do you see a nation-building politician, the next Mother Teresa, or the next Steve Jobs? Use your imagination as your mood board to guide you as you work on your greatest ambition.

5. Get rid of vices that may be harmful to your self growth. Are you quick to turn to painkillers when you feel the slightest muscle twitch? Do you tend to gorge on sugary snacks and drinks to keep your energy levels up as you slave over a very important project? Remove all self destructive habits from your system and start living clean! You won’t be able to enjoy personal success if your health takes a nosedive and renders you bedridden most of the time. So go have that physical check up and get tips from your physician and nutritionist on how to live a healthier and more wholesome lifestyle.